BeFreed.ai

Overview

BeFreed.ai is an AI-powered knowledge platform that transforms long-form content — books, podcasts, videos — into personalized insights. The platform helps users engage with complex ideas through interactive summaries, smart conversations, and custom learning journeys.

Problem

Readers and learners struggle to absorb dense books efficiently, losing valuable insights in the process. The platform's knowledge content lacked engagement and effective consumption strategies, with no clear solution direction.

Team & Context

Cross-functional team called "SICCK" representing 5 countries, working with coaches from Gemini and Alexa AI teams. Project backed by founders with investment from Afore and early Google investors.

Process

Phase 1 — Define & Scope (first 3 weeks)
Conducted thorough UX audits and persona development to align client business goals with design outcomes. Established clear design estimation with multiple viable solutions and a north star long-term vision.

Phase 2 — Ideate, Constrain & Test
Created low-fidelity sketches, flows, and storyboards. Refined concepts through continuous user feedback based on pain points around consuming long-form content.

Phase 3 — Innovate, Spec & Ship
Built high-fidelity prototypes, finalized specifications, polished UI, and delivered interactive prototypes with handoff-ready documentation.

Solutions Shipped

Improved Product Detail Pages (PDP) — Smoother user experience and enhanced value communication for books.
Redesigned Onboarding — Motivated users to read anytime, anywhere with clearer platform guidance.
AI-Optimized Mind Map Feature — Encouraged free exploration of book content with a highly engaging interface.
New Swipe Feature & Hyperlinks — AI-powered book discovery and more digestible in-depth content exploration.
Redesigned Discovery & Recommendations — Adaptive recommendations based on user preferences with improved AI integration.

Outcomes